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☆ Fidji Simo, Instacart
▼ + stars: | 2024-02-28 | by ( Cnbc.Com Staff | ) www.cnbc.com time to read: +3 min

Starting last year, profitability became a more consistent story for the largest online grocery marketplace in North America, with millions of monthly active orderers and Instacart+ members. The company says it has now delivered over one billion orders across its 85,000-store network encompassing 1,500 retail partners. "There were a lot of questions about whether Instacart would be just another pandemic fad," CEO Fidji Simo told CNBC . Simo, who took the top role at the company in 2021 and launched the Instacart Health delivery service in 2022, has made health care a personal passion. "Patients often go through years-long diagnostic odysseys, bouncing around from specialist to specialist with no one looking at the whole picture," Simo wrote on her LinkedIn.

Persons: Fidji Simo, Instacart, NBCUniversal's Peacock, Simo Organizations: Google, CNBC, Kroger, Costco, Amazon Prime, Paramount, Metrodora Institute Locations: North America

"If you're the most valuable content on those platforms, you're going to be the bulk of their investment. And that's what we are," said Brian Rolapp, chief media and business officer for the NFL. The pinnacle of the NFL's popularity is the Super Bowl, the biggest television event of the year. Discovery are launching a streaming service tailored to sports fans, it's clear that streaming is poised to be the NFL's next frontier, despite some backlash from fans. Watch the documentary to learn more about how streaming is transforming the NFL.

Persons: it's, Brian Rolapp, Robert Kraft, NBCUniversal's Peacock, Rolapp Organizations: NFL, Bowl, Nielsen, ESPN, New England Patriots, Disney, Fox, Warner Bros, CNBC, Peacock Locations: U.S

☆ Amazon's Prime Video lands exclusive NFL playoff game next season
▼ + stars: | 2024-02-09 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com time to read: +1 min

Amazon Prime Video logo displayed on a phone screen and Amazon Prime Video website displayed on a screen in the background are seen in this illustration photo taken in Krakow, Poland on July 26, 2022. Amazon 's Prime Video has won the exclusive rights to stream a National Football League playoff game next season, a source familiar with the matter told CNBC. Last month, NBCUniversal's Peacock showed an NFL Wild Card game between the Kansas City Chiefs and the Miami Dolphins, marking the first time a playoff game was broadcast exclusively on a streaming service. NBCUniversal had looked to keep the streaming-only playoff matchup next season, according to The Wall Street Journal, which first reported on Amazon's latest deal with the the NFL. Amazon has said there are 80 million active Prime Video households in the U.S.— CNBC's Stephen Desaulniers contributed reporting.

Persons: NBCUniversal's Peacock, NBCUniversal, NBCUniversal didn't, — CNBC's Stephen Desaulniers Organizations: Amazon, Amazon Prime, National Football League, CNBC, NFL, Kansas City Chiefs, Miami Dolphins, Wall Street, Peacock Locations: Krakow, Poland, U.S

☆ Big M&A and Bob Iger's future: 13 media executives make their anonymous 2024 predictions
▼ + stars: | 2023-12-20 | by ( Alex Sherman | ) www.cnbc.com time to read: +14 min

Executive 2: Bob Iger will, again, extend his contract as Disney CEO Earlier this year, Disney CEO Bob Iger renewed his contract through 2026. This executive predicted "fool me five times, shame on me." This executive predicted Peltz and Rasulo will win their campaign and both join the board. This person predicted Disney would purchase privately held Candle Media to acquire Moonbug Entertainment, the owner of CoComelon. This executive predicted Yaccarino would either lose patience or find her job increasingly pointless and leave the company in 2024.

Persons: Andrew Ross Sorkin, Walt Disney Company Bob Iger, Michael M, David Zaslav, Slaven Vlasic, NBCUniversal, Brian Roberts, Roberts, Donna Langley, Bob Iger, Iger, Nelson Peltz, Jay Rasulo, Marco Bello, Peltz, Rasulo, Disney's, Dana Walden, Dana Walden Jason Laveris, Disney Entertainment Dana Walden, Walden, Bob Chapek, Andrew Wilson, Wilson, Chris Licht wouldn't, McCarthy, Andrew Wilson Michael Newberg, Kevin Mayer, Mayer, Bryan van der Beek, Tom Staggs, Staggs, Jayson Tatum, Kyle Terada, NBCUniversal's Peacock, Alec Martinez, Gray, Discovery's Max, Jeff Zucker, Lady Michelle Obama's, Michelle Obamas, Cheriss, Gerry Cardinale, Jeff Shell, RedBird, Shari Redstone's, David Ellison, Byron Trott, Zucker, Mark Thompson, Linda Yaccarino, X Linda Yaccarino, Vox, Jerod Harris, Yaccarino, CNBC's Julia Boorstin, Boorstin, Elon Musk's, Jason LaVeris, Barbie, Mario, Oppenheimer, LightShed's Greenfield Organizations: Walt Disney Company, New York Times, Santiago, Getty, Jazz, Lincoln Center, Warner Bros ., Comcast, Warner Bros, Discovery, Disney, Trian Fund Management, Future Investment Initiative, Summit, Bloomberg, Filmmagic, Disney Entertainment, Electronic Arts, CNBC, Candle Media, Iger, Media, Moonbug Entertainment, Apple Boston Celtics, Golden State Warriors, USA, National Basketball Association, NBA, Apple, The College, ESPN, College, NHL, MLB, Vegas Golden Knights, Florida Panthers, Mobile, National Hockey League, Diamond Sports Group, Scripps, Gray Television, Las Vegas Golden Knights, Arizona Coyotes, Phoenix Suns, Street Journal, Netflix, Hulu, Max, Paramount, RedBird, Paramount Global, CNN Worldwide, CNN, NurPhoto, BDT, The Ritz, Carlton, FilmMagic, Mario Bros Locations: New York City, Disney, Miami , Florida, Las Vegas , Nevada, Laguna Niguel, Dana Point , California

☆ Here's what streaming bundles could look like, according to Liberty Media's John Malone
▼ + stars: | 2023-11-09 | by ( Drew Richardson | ) www.cnbc.com time to read: +3 min

"It could certainly happen if one was focused on one type of demographic and the other, another type of demographic," Liberty Media Chairman John Malone told CNBC's David Faber in an interview that aired Thursday. "Broadcast continues to survive, but is under real pressure as Big Tech competes for sports," Malone told CNBC. Disney already offers a three-way bundle plan of Hulu, Disney+ and ESPN+, which Disney owns. "The streaming version with ads will be part of the cable bundle," Malone, a former Charter board member, told CNBC. I would much rather see the cable companies be distributors of streaming in bundles and packages, because the two are kind of tied to the hip."

Persons: John Malone, CNBC's David Faber, Max, Malone, NBCUniversal's Peacock, Bob Iger, Iger, CNBC's Julia Boorstin, Disney didn't Organizations: Netflix, Hulu, Liberty Media, Warner Bros, Max, YouTube, Amazon, NFL Football, NFL Sunday, Big Tech, CNBC, Disney, ESPN, Communications, Charter Locations: Hulu

☆ Sports programming still dominates TV, and Netflix is leaning more into it
▼ + stars: | 2023-10-18 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +3 min

Whether it's streaming or traditional TV, sports keep audiences coming back to their screens — and Netflix is working on getting more into the game. Netflix announced it would broadcast "The Netflix Cup" live, a matchup between athletes that appeared in the Formula 1 docuseries and the golf series "Full Swing." Even though customers are fleeing traditional TV, from the cable-TV bundle to broadcast, those that stick around often do so for the live sports. That showed in September, when the return of the National Football League and college football seasons propelled both broadcast and cable-TV viewership. It has been a gradual move toward both sports and live streaming — Netflix had technical issues when it aired the finale of reality show "Love is Blind" earlier this year — but one the streamer appears ready to make.

Persons: Max, NBCUniversal's Peacock Organizations: Netflix, Sports, Heineken Silver Las Vegas, National Football League, Nielsen, ESPN, Warner Bros, Disney, NFL, NBC, CNBC Locations: Las Vegas

☆ Streaming companies chase Spanish-language sports rights to capture growing Hispanic viewership
▼ + stars: | 2023-10-06 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +3 min

It's an effort to diversify viewership and advertising opportunities — and to capitalize on a growing Hispanic streaming audience. Hispanic audiences spend nearly nine hours per day consuming media, the majority of which is TV viewership, according to a recent study from Nielsen based on viewership habits from July. The study noted the Hispanic audience has been at "the forefront of cord-cutting," making it a growing majority of streaming viewership, too. According to the findings, Hispanic viewers spend more than 50% of their time consuming TV through streaming, eclipsing the general population, at nearly 40%. Traditional media companies across the board have been doling out cash for sports as live games still command the highest traditional TV viewership.

Persons: Roberto Firmino, Eder Militao, NBCUniversal's, It's, Shirin Malkani, Perkins, Lea, Eli Velazquez, Lionel Messi Organizations: Liverpool, Real Madrid, UEFA Champions, Liverpool FC, Anfield, . Media, Canela Media, Telemundo, ESPN, Nielsen, Telemundo Deportes, Major League Soccer's Inter Miami Locations: Real, Liverpool, England, Spanish, U.S

☆ As Hollywood strikes press on, Wall Street weighs in on the outlook for TV, streaming stocks
▼ + stars: | 2023-09-19 | by ( Samantha Subin | ) www.cnbc.com time to read: +10 min

At the same time, legacy media companies face off against another well-known demon: cord-cutting. Technology companies such as Apple and Amazon can lean on their respective hardware and e-commerce businesses, said Paul Fanelli, a research analyst at Gabelli Funds. Even so, Wall Street sees only a handful of pure-play winners in the TV and streaming space winning consumer attention over the long run. Already, the technology companies have shown some promise. Consumers are increasingly forgoing pay TV packages from cable companies and opting for bundles from companies like Alphabet, he said.

Persons: Rosenblatt, Barton Crockett, It's, Netflix's, Ken Leon, Hollywood's, Leon, Jamie Lumley, Paul Fanelli, it's, Apple's, Amazon's, That's, Needham, Laura Martin, Martin, —, John Hodulik, CNBC's, bode, Crockett, NBCUniversal's Peacock, Brandon Nispel, Nispel, Disney's hasn't, Fanelli, that's Organizations: Netflix, Apple, Paramount, Sky, Third, Gabelli, Warner, UBS, ESPN, Fox, NFL, Hulu, YouTube, KeyBanc, Comcast, Disney, Warner Bros, Max, DIS, Rosenblatt, ABC, Nexstar, CNBC Locations: France, United Kingdom

☆ TKO, the newly merged UFC-WWE, aspires to grow beyond fighting
▼ + stars: | 2023-09-12 | by ( Alex Sherman | ) www.cnbc.com time to read: +2 min

Ultimate Fighting Championship and World Wrestling Entertainment executives decided to name their new publicly traded company TKO to honor the companies' expertise in fighting, but they have broader aspirations than just owning combat sports. That includes eventually going to market together for international media rights and bringing together the company's production efforts and back offices, Shapiro said. After that, TKO plans to swing into acquisition mode to grow the company, he said. Endeavor also owns Professional Bull Riders and two tennis tournaments — the Mutua Madrid Open and the Miami Open. In the coming months, TKO executives will also negotiate new media deals for WWE "Raw" and "SmackDown" on traditional pay TV.

Persons: WME, Mark Shapiro, Shapiro Organizations: Wrestling Entertainment, New York Stock Exchange, Endeavor Group Holdings, UFC, Hollywood, WWE, CNBC, Endeavor, Professional Bull Riders, Madrid, Miami, WME, Fox

☆ Disney's wildest ride: Iger, Chapek and the making of an epic succession mess
▼ + stars: | 2023-09-06 | by ( Alex Sherman | ) www.cnbc.com time to read: +88 min

Iger told Chapek that he lived for those "two-shower days," according to people familiar with the conversation. In January 2020, Iger told Chapek the plan was back on. During his 27 years at the company, Chapek had only attended one annual meeting — as a guest in the audience. Bob Iger, Disney CEO, during a CNBC interview, Feb. 9, 2023. WATCH: Disney CEO Bob Iger's exclusive July 2023 CNBC interviewTake the 'A'During Chapek's tenure as CEO, Disney lost more than a quarter of its market value.

Persons: Elham, Bob Iger, Bob Chapek, Iger, wasn't, Chapek, Michael Eisner, —, who's, he's, Clint Eastwood, Eastwood, Arthur Bochner, Jackie Hart, Kareem Daniel, Chapek —, Eisner, Michael Ovitz, Ovitz, Bob, Disney's, Kevin Mayer, Mayer, Bryan van der Beek, he'd, Tom Staggs, Staggs, Staggs —, Steve Jobs, cajoled Ike Perlmutter, George Lucas, Rupert Murdoch, Iger's, Susan Arnold, Arnold, Peter Rice, David Paul Morris, Rice, CNBC's Julia Boorstin, Mark Parker, Mary Barra, Michael Froman, Willow, Parker, John Donahoe, Roy Disney, Walt Disney, Stanley Gold, David A, CNBC Eisner, Big Bob, Little Bob, Christine McCarthy, Patrick T, He'd, McCarthy, Iger —, Coronavirus, Gavin Newsom, Michael Kovac, curtly, Nancy Pelosi, Chuck Schumer, Ben Smith, Smith, Disney, Randy Shropshire, Agnes Chu, Ricky Strauss, Chu, Strauss, Kevin Feige, Kathleen Kennedy, Who's, Alan Bergman, Bergman, Bob Kyncl, Daniel —, Iger didn't, Daniel rankled, Daniel, Chapek didn't, James Pitaro, Jesse Grant, CNBC Chapek, Jimmy Pitaro, Zenia Mucha, didn't, Mucha, Barbara Walters, Charles Eshelman, Scarlett Johansson, Scarlett Johansson —, Florence Pugh, Natasha, Yelena, " Johansson, Bryan Lourd, Johansson, Lourd, Steven Spielberg, Al Michaels, David Muir, Robin Roberts, Michael Strahan, Spielberg, Geoff Morrell, Alan Braverman, Alan Horn, Jayne Parker, Bochner, Claire Lee, Paul Richardson, Josh D'Amaro, Ron DeSantis, Morrell, Disney Animation —, George Floyd, Reba Saldanha, Reuters Chapek, DeSantis, Nicholas Maldonado, Octavio Jones, Chapek she'd, we're, " Morrell, CNN's Chris Wallace, Kristina Schake, John Skipper, Daniel steamrolled, Latondra Newton, Newton, Charles Krupa, Pitaro, NBCUniversal's Peacock, Dana Walden, Thomas Murphy, Josh Kushner, Privately, Schake, Barack Obama, Michelle Obama, Michelle Obama's, David Dee Delgado, Kara Swisher, hadn't, Netflix's, overhiring, McCarthy hadn't, Safra Catz, Kareem, DMED, Horacio Gutierrez, Justin Warbrooke, Alexia Quadrani, Bryan Castellani, Michael Buckner, Quadrani, Lindsay Lohan, Winnie, Nelson Peltz, Catz, Donald Trump's, they'd, Walden, Gutierrez, D'Amaro, Rich Polk, Walden he'd, Iger she'd, Mickey Mouse, Mark Rightmire, haven't, Indiana Jones, Halle Bailey, Ariel, Hamilton Faber, Rich Greenfield, Bob Iger's, — Mayer, McCarthy —, doesn't, they'll Organizations: Disney, Marvel, CNBC, Bloomberg, Getty, Walt Disney, Indiana University, Michigan State University, Shanghai Disney, Man, Hong Kong Disneyland, Walt Disney Parks, Resorts, Pixar, Fox, Chapek, Nike, General, Mastercard, Foreign Relations, University of Pennsylvania, Grogan, Disney's, Fallon, ABC, ESPN, ABC News, California Gov, New York Times, Disney confidants, Hollywood, Marvel Studios, Lucasfilm, Walt Disney Television, Walt Disney Studios, Hulu, HBO Max, Walt Disney Company, YouTube, Companies, Netflix, Apple, Disney Media, Entertainment, Stanford, Rights, Junior, petulant, Filmmagic, Brunswick Group, Covid, CAA, onetime Defense Department, Century Fox, Human, Florida Gov, Republican, Disney Animation, Reuters, Human Rights, HRC, Walt Disney World, Employees, American Foundation for Equal Rights, AP, Amazon Prime, Paramount, South Pacific, Capital Cities, Dow Jones, CVS, Kingdom, Variety, Trian Partners, Charter Communications, U.S, Comcast, Charter's, MediaNews, Orange, Allen, Co, Candle Media, Advisors Locations: Burbank , California, Midwestern, Brentwood, Los Angeles, Westlake Village, Iger, Hammond , Indiana, Shanghai, China, Hong, Fox, Willow Bay, Raleigh , North Carolina, Orlando, U.S, Hulu, Iger's Brentwood, coronavirus, Brunswick, Hollywood, Hawaii, Disney's, Marvel's, Anaheim , California, Montana, Florida, Rye , New Hampshire, Chapek, Hong Kong, California, missteps, South, DMED, Burbank, New York, India, Atlantic, Sun Valley , Idaho, America

☆ NBCUniversal's Peacock streaming service is growing, thanks to live sports
▼ + stars: | 2023-07-27 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +2 min

NBCUniversal's sports portfolio has been driving growth at its streaming service Peacock, and the company has no plans to let up, with other sports rights deals top of mind. Sports are a double-edged sword for media companies contending with relentless cord cutting and trying to make their streaming services profitable. At the same time, sports are serving as a propeller of growth for streaming, especially for fledgling services such as Peacock and Paramount Global's Paramount+. NBCUniversal's parent company, Comcast , on Thursday touted that Peacock nearly doubled its customer count year over year to 24 million. According to Cavanagh, simultaneous streaming has given the company and its sports assets "tremendous reach," and all at a lower cost to the consumer.

Persons: Travis Kelce, Raymond James Stadium, Peacock, Mike Cavanagh, Cavanagh, it's Organizations: Kansas City Chiefs, Tampa Bay Buccaneers, Paramount, Comcast, Sports, NFL, Nascar, Premier League, Telemundo —, Paris Olympics, Sunday, Football, Premier League soccer

☆ How Bravo's 'Vanderpump Rules' and #Scandoval have boosted NBCUniversal's Peacock as streamers increasingly lean into reality TV
▼ + stars: | 2023-06-11 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +5 min

Peacock seized on the recent runaway success of "Vanderpump Rules" to reach new audiences. It also shows the potential for Peacock's reality-TV shows compared to those on other top streamers. The surge shows how Peacock — whose Instagram bio still reads: "Why are you reading this bio instead of watching Vanderpump Rules rn?" Thanks in part to its Bravo catalog, Peacock is in one of the best positions to capitalize on its unscripted TV pile. Recent Parrot Analytics data first published by TVREV shows Peacock had the second-largest US share of demand for unscripted TV programming during Q1, and ample supply.

Persons: Peacock, Jax Taylor, Brittany Cartwright, Lisa Vanderpump, Ariana Madix, Tom Sandoval, Raquel Leviss, we've, I've, TVREV, HBO Max, Scandoval Organizations: West Hollywood, Housewives, Beverly, Bravo, Housewives of, Warner Bros, Discovery, HBO, Netflix, Hulu Locations: West, Beverly Hills, Jersey

☆ Data shows how Bravo's 'Vanderpump Rules' and #Scandoval have boosted NBCUniversal's Peacock as streamers increasingly lean into reality TV
▼ + stars: | 2023-06-10 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +4 min

Peacock seized on the recent runaway success of "Vanderpump Rules" to reach new audiences. Data shows how the streamer's marketing and programming efforts to capitalize on the show's high-profile drama have played out. It also shows the potential for Peacock's reality-TV shows compared to those on other top streamers. The surge shows how Peacock — whose Instagram bio still reads: "Why are you reading this bio instead of watching Vanderpump Rules rn?" Recent Parrot Analytics data first published by TVREV shows Peacock had the second-largest US share of demand for unscripted TV programming during Q1, and ample supply.

In this article LGF.A Follow your favorite stocks CREATE FREE ACCOUNTKeanu Reeves stars in "John Wick: Chapter 4." LionsgateWhat started with a retired hitman avenging his murdered dog has turned into a billion-dollar blockbuster movie franchise for Lionsgate . This week, the John Wick series, comprised of four films starring Keanu Reeves in the titular role, crossed $1 billion at the global box office. The first "John Wick" was widely praised by critics and audiences for its highly choreographed fight sequences, which were often shot in long, single takes to convey the action. The milestone for its "John Wick" franchise comes as Lionsgate has been exploring its options for the two key parts of its business – its film studio and Starz cable and streaming unit.

☆ The streaming wars are over, and it's time for media to figure out what's next
▼ + stars: | 2023-05-10 | by ( Alex Sherman | ) www.cnbc.com time to read: +3 min

The race between the biggest media and entertainment companies to add streaming subscribers, knowing consumers will only pay for a limited number of them, is finished. Disney announced its flagship streaming service, Disney+, lost 4 million subscribers during the first three months of the year, dropping the company's total streaming subscribers to 157.8 million from 161.8 million. Disney on Wednesday announced streaming losses narrowed to $659 million from $887 million. NBCUniversal's Peacock gained 2 million subscribers last quarter, giving it 22 million subscribers. Paramount Global added 4.1 million subscribers in the quarter, putting it at 60 million subscribers.

☆ Hardcore wrestling fans are torn over the WWE-UFC merger – but they love the drama
▼ + stars: | 2023-05-06 | by ( Natasha Piñon | ) www.cnbc.com time to read: +2 min

For wrestling fans, though, the story's not about those numbers. And wrestling fans aren't afraid to share their opinions. Some are worried that a return to a pay-per-view model for WWE's flagship event, WrestleMania, is on the horizon. The WWE's exclusive streaming deal with Peacock, which includes WrestleMania streaming rights, is set to expire in 2026. In late March, before the UFC deal was announced, WWE CEO Nick Khan said the company keeps fans' price sensitivity in mind.

☆ The UFC-WWE deal could be the boost the M&A market needs to get back into gear
▼ + stars: | 2023-04-04 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

Citigroup, JPMorgan, Wells Fargo, and Bank of America were among the banks advising on the deal. Earlier this year, some pegged the merger market getting back into the swing of things by mid-year. When you think about it, the WWE-UFC deal might be the best way to get the market going again. Fight for media rights: Both UFC and WWE have streaming deals with ESPN and NBCUniversal's Peacock, respectively. The crypto community is now pitching itself as playing a key role in AI development thanks to its decentralized nature.

☆ Streamers are spending big on sports rights from soccer to MMA, and a surge in Spanish-language viewing has 'opened up a whole different market'
▼ + stars: | 2023-03-13 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +5 min

Fox scored 16.7 million viewers for the World Cup final in November; Peacock had 9 million for its Spanish-language coverage. Soccer's UEFA Champions League offers the next big Spanish-language rights opportunity. "The World Cup has opened up a whole different market for Spanish-language rights," said one sports exec. That gives Peacock Spanish-language streaming rights to this year's FIFA Women's World Cup along with the men's World Cup in 2026, which is being co-hosted in Canada, Mexico, and the US. "Spanish-language rights have been going up consistently," Irwin Raij, the co-chair of law firm Sidley Austin's entertainment, sports, and media group, told Insider.

☆ The next big prize in sports streaming will be Spanish-language rights to soccer and more — here's why NBCUniversal's Peacock has a running start
▼ + stars: | 2023-03-08 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +5 min

☆ The new 'Yellowstone' prequel '1923' is reportedly getting double the episodes originally planned
▼ + stars: | 2023-01-10 | by ( Travis Clark | ) www.businessinsider.com time to read: +3 min

Paramount+'s new "Yellowstone" prequel "1923" is reportedly getting eight more episodes. Paramount+'s new "Yellowstone" prequel, starring Harrison Ford and Helen Mirren, is getting eight more episodes, on top of the originally planned first eight, according to a new Wall Street Journal story published on Saturday. WSJ categorized these additional episodes as "more '1923,'" but the "Yellowstone" expanded universe has sparked confusion before regarding the first prequel, "1883." It also announced a second prequel, which ultimately became "1923." They so far include "Mayor of Kingstown," "Tulsa King," and the "Yellowstone" prequels "1883" and "1923," all for Paramount+.

☆ You don't need to see 'Yellowstone' to watch its prequel '1923,' but you do need 2 different streaming services to watch both.
▼ + stars: | 2022-12-31 | by ( Travis Clark | ) www.businessinsider.com time to read: +2 min

You don't have to watch "Yellowstone" to see and enjoy its new prequel "1923." But you do need two streaming services to watch both. "1923" is streaming on Paramount+, while past episodes of "Yellowstone" are on Peacock. The new series, "1923," follows a new generation of Duttons, the ranching family portrayed in Taylor Sheridan's smash hit "Yellowstone." The series was good enough and easy enough to watch without having seen "Yellowstone" that I am now watching "1923."

☆ From the digital ad crash to Elon Musk buying Twitter — these were the ad industry's 5 biggest shocks of 2022, and what it means for 2023
▼ + stars: | 2022-12-29 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

The ad industry is crossing its fingers that Twitter is a safe place to advertise. 2022 was a volatile year for the advertising industry. DeGroote believes the 2023 ad market growth forecasts from major ad buyers like GroupM (5.9% growth), and Magna (5% growth to $822 billion) are too optimistic. Meta, has also seen its ad revenue decline, and has dumped $4 billion so far into building a so-called Metaverse, which hasn't driven any revenue yet. Elon Musk acquires TwitterMusk's acquisition of Twitter — and subsequent decimation of its employee ranks, including its revenue-driving advertising operations — shook the ad industry.

☆ YouTube's $2.5 billion deal with the NFL could rock streaming TV advertising in 2023. Experts predict 4 things that will impact the flow of ad dollars next year.
▼ + stars: | 2022-12-23 | by ( Ryan Joe | Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Streaming TV ad spend will surge in 2023. The foundation is set for streaming TV advertising to be a huge growth area in 2023. The global media agency Magna Global predicted in its recent forecast that streaming TV ad spend in the US will surge 32.7% next year. Here's what experts — including advertisers, content owners, TV measurement firms, and analysts — think will impact the flow of dollars in streaming TV advertising next year. More advertisers will buy streaming TV ads — and pay higher rates — because of live sports2022 was a boom year for live sports in streaming TV.

☆ CBS-owned stations added to free, rapidly growing local news streaming service VUit
▼ + stars: | 2022-12-09 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +6 min

He added: "It's a double-edged sword when making the transition to the [streaming] TV world." TV and streaming services are crawling all over each other for more content that retains viewers. Some companies like Sinclair have created their own free streaming services, and many affiliates use their websites and build their own apps to offer newscasts. VUit aims to work with CBS's local stations to boost their hyperlocal events on the platform and attract more eyeballs. A recent Iceman Challenge mountain bike race in Traverse City, Michigan, available only from local station WWTV on VUit's platform, garnered thousands of viewers.

☆ Netflix co-CEO Sarandos says streamer likely to offer multiple ad-supported tiers
▼ + stars: | 2022-12-06 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +3 min

Netflix is likely to offer multiple subscription plans with ads in the future, the company's co-Chief Executive Ted Sarandos said on Tuesday, just weeks after the streaming giant rolled out its first ad-supported option. For viewers who don't want to see commercials, Netflix already offers multiple plans ranging in price from $9.99 a month to $19.99 a month. And the company will likely do the same for its ad-supported model as the business grows, Sarandos said at the UBS TMT conference. "We have multiple tiers today, so it's likely we'll have multiple ad tiers over time, but nothing to talk about yet," Sarandos said. Disney+ also plans to launch a tier with advertising, while also raising prices for its commercial-free option and other streaming services.

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